“Born This Way” Smashes Radio Records

Media reviews and the general reaction from the pop blogosphere were decidedly mixed, but at least on the radio, Lady Gaga met expectations. The song annihilated Britney Spears’ recently-set record for “Hold It Against Me,” racking up three times as many spins as that song on its first day at radio. We can anticipate that the song will break the first-week record as well. How high can it go? I’ll go out on a limb and call 7,500 spins.

The hype behind this song — created mostly by Gaga herself — was enormous, and public interest in the woman has not let up. The question is whether this song will have any longevity. Curiosity cannot hold a song’s position forever: the general public actually has to respond to it. Nobody I know who wasn’t already a Little Critter actually cares much for the song. They listened or purchased out of curiosity, but were a bit surprised to not hear another “Bad Romance.” Born This Way has already fallen out of Twitter’s trending topics list, and DJs at multiple radio stations, including those in New York and Florida, have admitted that the song really is just a rip-off of “Express Yourself.” Online polls — including Pigrez Hilton’s — unanimously show that people prefer “Hold It Against Me” in a match-up.

Gaga steamrolled on the first day, and managed to match the hype with spins. But I’m not convinced she can keep this up. This song simply cannot sustain her for three months, and I still think they’ll end up releasing “Judas” by the second week of April.

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3 Comments

  1. Ryan
    Posted February 12, 2011 at 12:36 pm | Permalink | Reply

    I read somewhere that Interscope is paying for this fixed radio schedule. It’s reminiscent a girl scout going home and selling all of her cookies to her parents, then winning the prize for most cookies sold.

  2. LadyBritBrit
    Posted February 12, 2011 at 7:08 pm | Permalink | Reply

    Well apperently they cheated. Not suprised. Dirty bitch and her fans probably didn’t even get Express Yourself rights for exactly copying Madonna’s song.
    Fuck them!

  3. Scott
    Posted February 15, 2011 at 2:37 am | Permalink | Reply

    I originally came to this site thinking I’d get some interesting insight in to why people might have some legitimate gripes about Lady Gaga. But really… this site is crap. Her appearances on 60 minutes and Leno have blown all of your ridiculous claims to waste. Her sincerity is a breath of fresh air compared to your silly ridicule.

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