Tag Archives: album sales

Second-Week “Born This Way” Sales Take a Massive Plummet

Damn:

While it’s too early to gauge exactly how many copies “Born This Way” will move in week number two, estimates suggest it could sell around 200,000 by June 5. While that would represent a staggering drop from her No. 1 debut, it’s not unusual to see albums that are heavily front-loaded in terms of first-week sales fall off a cliff in their second week.

From 1.1 million, 200,000 would represent a staggering 82% drop.

I’m not sure if that sets any particular record, but, thanks to the Amazon deal, that’s much higher than the standard 60-70% drop that most big-name albums experience in their second week.

Thoughts?

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